Advertising? Decadent Bourgeois Practice

Now, a foreign company entering China will have to deal with such issues as finding the customer, how to reach the customer, how to get the goods to the customer,  how to provide service, what kind of marketing message to send, etc. As one experienced China trader lamented over his brew at one of many Karaoke bars in Beijing, "Life was so simple then. All you have to do was to visit Erligou (where most of the foreign trade corporations held court) and try to get your orders. You didn't have to worry about any of this stuff!" Yes, but, he didn't have any Karaoke bars to go to then.