Marketing & Distribution Related Headaches

In the old days of planned economy, the factory manager only worried about meeting and possibly exceeding production quota. The manager didn't have to sell. The State allocated the disposition of goods. The customer came to the supplier once or twice each year to place orders. Since the economy was not booming, the channels were not overloaded and the State can handle the logistics of getting the goods from supplier to customer. Material for marketing communication? Didn't know what that was and didn't need them.